Copy: Monday 10 September 2001 - The world can change in a day. Don't miss your daily edition of in-depth news.
It's not often that a print ad literally jumps up and throttles our attention like this one - done for local (South African) newspaper brand Cape Times - did this morning.
There are four executions. This one in reference to 9/11, another (beautifully shot) for Hiroshima 1945, the JFK assassination and the '76 Soweto riots.
Using iconic events from history, the campaign highlights the fact that world-changing events often can't be predicted and that the course of history can, quite literally, change in a day.
Brilliant art direction and the hard-hitting message of these ads, is wonderfuly stunningly and arresting.