Global Warming, by McCann Erickson

It has to be one of the most heart wrenching anti-global warming campaigns I've seen to date. I got shivers as I watched the brilliantly executed spot unfold.

Done by McCann Erickson (Portugal), for the Quercus (National Association of Preservation of the Nature). Directed by, FlavioMac and post-production by Seagulls Fly.

The first time I watched it, after a friend emailed the link to me, I didn't bother putting on earphones (not knowing what to expect) it still tugged at my emotions, watching the second and third time with sound only made it that much more effective (Though I suppose that's obvious). [via a friend]