"Water that floats freely and makes contact with minerals is able to regain its vitality and its crystal structure. This was the inspiration for Dutch designer Nienke Vording to develop a series products for water consumption." via Core77Its a very "Nice" idea, not sure if it goes much beyond that though, I cant help thinking its a little contrived... although that sounds a bit too harsh. Whilst I applaud those people that drink natural water, I can hardly see how the "Ice-lolly" is making it more accessible or practical. But to be fair I'm not sure what the designer's original intention was (His website is in Dutch). It's a "Nice" idea, but not sure whether it's much more than that.